3 Success Tips for Commercial Real Estate Agents by Greg Poor
For more site reading:
https://www.calicomarketing.com/success-tips/3-success-tips-commercial-real-estate-agents/
1. How to get WORK!
Thanks to the Internet, finding potential
clients can be east and efficient!
Reonomy (with monthly fee) you can get company name and mailing address
quite easy. Data are easily organized
nicely into spread sheet for you.
If you want
a standard list of contacts, InfoUSA.com can help identify businesses within
your target market. Gets a list of
businesses, contact names, mailing addresses, and more (phone numbers may not
be available based on local laws). You
can use this information send mailers and or cold calling.
On tight a
budget? County Records Department will
have contact information of all the businesses and building owners. This data collection is not as fluid and
organized.
2. Best
Ways To Reach Out To Your Potential Clients.
Use
VistaPrint to print, stamp, address and mail postcards to your list of
clients. Local printers may also offer
this option, along with printing and mailing sales letters. Just one mailer a month to your contact list
could bring in a significant amount of leads with little work.
If you are a
business that Cold Calls, you must do it with the help of technology. Cold calling is an age-old technique, but it
can be done smarter and faster with today’s technology. You can setup CallFire’s Voice Broadcast
system to send a pre-recorded message to a voicemail and on a live answer say,
“Sorry wrong number.” and hang up. With
a low cost of 3.5-cents per minute, it really should be used by everyone that
cold calls. If you have a 60-second
message, 1000 connected calls will cost only $35.
Catylist has
a great system that emails your listings or services out to your preferred
clientele. Catylist can create that
giant email list for you as well. Email
your ad to developers, property managers, acquisition managers, or other
brokers. Your fee to them helps design and
even writes the emails for you.
3. Getting The Deal.
Showing off
your LoopNet printouts, may not exactly wow your clients. Providing listing brochures, company
brochure, business cards, signage, and sales packages is the way to go. If you are a small brokerage firm or
one-person teams may not have need to create these material. It is worth it. You may have to do a lot of the design
yourself. If you’re up against heavy
hitters like CBRE, you may to hire a graphic designer or web designer for your
business needs. Social Media gurus can
save you hundreds of man hours and keep your brand fresh and in front of your
potential clients.
For more information visit me at
Serving Council Bluffs IA and Omaha Nebraska
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