3 Success Tips for Commercial Real Estate Agents by Greg Poor
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1. How to get WORK!
Thanks to the Internet, finding potential clients can be east and efficient! Reonomy (with monthly fee) you can get company name and mailing address quite easy. Data are easily organized nicely into spread sheet for you.
If you want a standard list of contacts, InfoUSA.com can help identify businesses within your target market. Gets a list of businesses, contact names, mailing addresses, and more (phone numbers may not be available based on local laws). You can use this information send mailers and or cold calling.
On tight a budget? County Records Department will have contact information of all the businesses and building owners. This data collection is not as fluid and organized.
2. Best Ways To Reach Out To Your Potential Clients.
Use VistaPrint to print, stamp, address and mail postcards to your list of clients. Local printers may also offer this option, along with printing and mailing sales letters. Just one mailer a month to your contact list could bring in a significant amount of leads with little work.
If you are a business that Cold Calls, you must do it with the help of technology. Cold calling is an age-old technique, but it can be done smarter and faster with today’s technology. You can setup CallFire’s Voice Broadcast system to send a pre-recorded message to a voicemail and on a live answer say, “Sorry wrong number.” and hang up. With a low cost of 3.5-cents per minute, it really should be used by everyone that cold calls. If you have a 60-second message, 1000 connected calls will cost only $35.
Catylist has a great system that emails your listings or services out to your preferred clientele. Catylist can create that giant email list for you as well. Email your ad to developers, property managers, acquisition managers, or other brokers. Your fee to them helps design and even writes the emails for you.
3. Getting The Deal.
Showing off your LoopNet printouts, may not exactly wow your clients. Providing listing brochures, company brochure, business cards, signage, and sales packages is the way to go. If you are a small brokerage firm or one-person teams may not have need to create these material. It is worth it. You may have to do a lot of the design yourself. If you’re up against heavy hitters like CBRE, you may to hire a graphic designer or web designer for your business needs. Social Media gurus can save you hundreds of man hours and keep your brand fresh and in front of your potential clients.